Control
The pages that stayed unchanged.
Baseline group
Paste data to preview the first few rows.
How to Use
Quick workflow
Use daily data with columns like Date, Clicks, Impressions.
1. Set the test window
Choose the KPI, the test start date, and optionally the test end date. The pre-test period is everything before the test start.
2. Paste the daily exports
Put the control on the left and the variant on the right so the comparison is easy to review.
3. Run the analysis
Use the main Get Results button to process the current inputs and unlock the results tab.
Inputs
Dates, KPI and daily exports
Paste daily exports with a header row. CSV and TSV both work.
Variant
The pages that received the change.
Test group
Paste data to preview the first few rows.
Results locked
Run Get Results first
The results tab stays closed until the current setup and both datasets have been processed.